CTE - Business

In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, mobile app design, and social media. The curriculum will introduce industry standard tools to appropriately create and implement a marketing campaign designed to improve the experience for the consumer. New trends as well as project based opportunities for innovation and creativity will be included.